Communication Skills
General technique · See it on the map
Guide only — Active listening and clarity are practiced, not run.
The personal abilities, like clarity, tone, and listening, that make a specific communication actually land.
When to use it
Preparing any message where getting it right matters — a stakeholder briefing, a difficult status update, a negotiation — and the risk is in how it's delivered, not just what channel carries it.
When to avoid it
As a catch-all fix for a problem that's actually structural — polishing the delivery of a message that contains bad or incomplete information doesn't fix the information. Don't over-invest skill-building effort in a channel that's wrong for the message regardless of how well it's delivered.
Steps
What it produces
- A message delivered in a form and tone the intended audience can act on.
Common pitfalls
- Using the same register for every audience — a status update written for executives is unreadable to a field crew and vice versa.
- Listening to respond instead of listening to understand, especially in conflict-adjacent conversations.
- Treating skill in delivery as a substitute for substance in the message.
Worked example
The PM needs to tell both the client's executive sponsor and the site foreman about the two-week conduit delay. For the sponsor she leads with impact and recovery plan in three sentences; for the foreman she leads with the specific sequencing change that affects tomorrow's crew assignment. Same fact, different message.
Source
- PMBOK-6 §10.2.2.3
Where it comes from: this technique is named by the PMBOK Guide, 6th edition.